As an Affiliate Manager & Digital Media Buyer, I successfully built and managed partnerships while executing high-performing media campaigns across European and South American markets. My expertise spans negotiation, contract management, and strategic media buying, driving measurable results.

Key Responsibilities:
- Partnership Management & Negotiation
- Initiated and maintained strategic partnerships, ensuring long-term value.
- Managed contract negotiations, lifecycle oversight, and performance optimization.
-Provided full partner support, including operational guidance, link generation, and reporting.

- Campaign Strategy & Execution
- Developed and executed targeted media buying strategies to maximize reach and ROI.
- Identified high-value audiences and optimized media placements for impact.
- Negotiated favorable ad rates, ensuring cost-effective campaigns.
- Monitored ad placements for performance, compliance, and brand alignment.

- Performance Analysis & Market Research
- Conducted competitive analysis to inform strategic decisions.
- Researched regional trends and regulatory landscapes to shape business strategies.
- Evaluated campaign performance metrics and adjusted strategies for optimal ROI.
- Compiled detailed reports to drive data-driven decision-making.

- Brand and Reputation Management
- Managed brand positioning and leveraged customer feedback for engagement.
- Spearheaded cross-marketing initiatives to expand brand visibility.
- Collaborated on creative development to enhance advertising impact.

As a Business Development Manager, I specialized in partner acquisition, advertiser relations, and performance optimization, ensuring sustainable growth in affiliate marketing.

Key Responsibilities:
- Partner and Advertiser Acquisition
- Identified and attracted new potential partners and advertisers to expand business opportunities.
- Conducted negotiations and presentations to establish long-term collaborations.

- Account and Relationship Management
- Managed existing publisher relationships, providing guidance on program selection and dispute resolution.
- Advised partners on Admitad product usage, ensuring optimal platform integration.

- Traffic and Performance Monitoring
- Monitored publisher traffic sources (social media, contextual advertising, arbitrage, etc.) to ensure compliance and effectiveness.
- Analyzed traffic quality and implemented necessary adjustments for optimization.

- Operational and Strategic Management
- Facilitated communication between advertisers, partner networks, and internal teams to align goals.
- Maintained internal company systems for tracking and reporting.
- Generated and presented detailed reports on performance, partnerships, and market trends.

As COO, I led the expansion and operational development of the Carbook platform, overseeing its growth from Ukraine to Romania and managing strategic projects to drive business efficiency and market penetration.

Key Responsibilities:
- Strategic Leadership & Operations Management
- Led the expansion of Carbook from Ukraine to Romania (www.carbook.ro).
- Managed CB24, a CRM & BPM system for car garages in Romania, overseeing the B2B division (www.cb24.ro).
- Ensured efficient SCRUM task processing and workflow optimization.

- Cross-Departmental Coordination
- Maintained strategic dialogue between Carbook and Romanian partners to foster collaboration.
- Generated and assigned tasks to IT, Marketing, and Financial teams, ensuring smooth implementation.
- Conducted budget planning and financial analysis to drive cost-effective operations.

- Marketing & Media Strategy
- Planned and coordinated media campaigns, ensuring brand visibility and engagement.
- Supervised social media strategy, managing Facebook presence and growing the community (https://www.facebook.com/carbookromania/).
- Monitored and analyzed Google Analytics data to optimize digital performance.

- Team Leadership & Training
- Supervised and mentored intermediate and junior staff, ensuring alignment with project goals.
- Organized and facilitated workshops and training sessions to enhance team expertise.

- Localization & Product Development
- Translated software components to ensure a seamless user experience for the Romanian market.

As a Content Manager, I ensured the smooth operation and user experience of the website by managing content, troubleshooting issues, and engaging with visitors.

Key Responsibilities:
- Website Management & Maintenance
- Monitored and ensured the correct functioning of the website.
- Identified and resolved minor errors, while documenting and reporting complex issues.

- User Engagement & Communication
- Interacted with site visitors, addressing inquiries and providing support.
- Facilitated a positive user experience through clear and timely communication.

- Content & Media Processing
- Processed and optimized images for website use.
- Sourced and verified relevant information online to enhance content quality.

- Technical Proficiency
- Advanced user of Windows, MS Office, and internet research tools.
- Effectively navigated website management systems and digital tools.

As a Customer Support Representative, I provided timely and courteous assistance to users, ensuring smooth communication and efficient issue resolution in the travel and booking sector.

Key Responsibilities:
- Customer Assistance & Issue Resolution
- Assisted users with booking inquiries, ensuring a seamless process.
- Responded to inbound emails and calls, resolving customer issues promptly and professionally.
- Contacted airlines on behalf of passengers, addressing their specific requests.

- Technical & System Navigation
- Efficiently navigated internal systems to provide accurate and relevant answers.
- Maintained detailed records of interactions for follow-ups and reporting.

- Communication & Problem-Solving
- Utilized strong interpersonal skills to handle customer concerns with empathy.
- Managed customer complaints under pressure, delivering quick and effective solutions.
- Maintained strong organizational skills to prioritize tasks and manage multiple cases simultaneously.